Carnival Launches New Shipboard Mobile App
Carnival Cruise Line has launched a new free mobile app that provides vacationers aboard Carnival Breeze with a variety of useful information to maximize the fun on their next Carnival cruise.
The app includes an innovative “chat” feature that allows guests to exchange messages with their traveling companions using their mobile devices throughout the voyage for a low flat fee of $5 for the entire cruise.
The line is also piloting enhanced Internet access aboard Carnival Freedom, Carnival Breeze and Carnival Sunshine that dramatically increases bandwidth and speed and also includes a first-ever social media package providing unlimited access to Twitter, Facebook, Instagram, Snapchat and other popular sites for a fee of just $5 per day or $25 per voyage during the testing period.
“Consumers expect a high level of connectivity even while on vacation and these new enhancements provide our guests not only with helpful tools for getting the most out of their cruise but also a convenient and cost-effective way for keeping in touch with their family and friends while on board,” said Gus Antorcha, Carnival’s senior vice president of guest commerce. “We recognize the increasingly important role that technology plays in people’s daily lives and the launch of this application and new Internet packages provides us with a strong platform for introducing additional innovations and ways to use technology to enhance our guest experience even further.”
New Mobile Smartphone App Pilot on Carnival Breeze
Currently being piloted on Carnival Breeze, the new free Carnival Hub app is designed to provide guests with a convenient, at-a-glance view of the ship’s many shipboard facilities and features along with updates on events and happenings taking place on board.
Also available is a “chat” feature where guests can communicate with anyone on board from their mobile devices. The price for the chat feature, which includes a group chat option, is $5 per voyage during the testing period.
The app also includes:
• A day-by-day schedule of hundreds of on-board events, from nightly show times at the Punchliner Comedy Club presented by George Lopez and Playlist Production shows to movies and sporting events on the big screen at Seaside Theatre and Seuss at Sea events
• A “favorites” feature that allows guests to see what events and activities their sailing companions are participating in
• Information on casual dining options such as Guy’s Burger Joint, BlueIguana Cantina and The Taste Bar, along with details on the RedFrog Pub and other popular watering holes
• Searchable deck plans with key areas highlighted, providing a comprehensive layout of the ship’s various on-board offerings
• Itinerary details, including current ship time and arrival/departure times for upcoming port calls
• Real-time information on guests’ current Sail & Sign shipboard account balance
The app is currently available for the Carnival Breeze for iPhone and Android users via their respective app stores with fleetwide rollout planned within the next 18 to 24 months. During this time, the line will continue to add more fun and functional features to help guests have an even more personalized and memorable cruise vacation, such as the ability to purchase shore excursions, view photos taken by the ship’s professional photographers on board, and more.
Enhanced Internet Beta-Testing on Carnival Freedom, Carnival Breeze and Carnival Sunshine
Carnival is also piloting new Internet access and plans on Carnival Freedom, Carnival Breeze and Carnival Sunshine – including the cruise industry’s first social media package. With these new choices, consumers are offered a wide range of convenient options as well as increased bandwidth, providing enhanced service and connectivity, all at prices that are significantly lower than previous plans.
With the new social media package, guests can use popular apps or sites like Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest for a flat fee of $5 per day or $25 per voyage during the initial testing period. Unlike other Internet packages, the social media package is unique in that it allows guests a convenient, flexible and highly affordable option for updating their favorite social media pages during their cruise at one low price.
Guests can also upgrade to a “value” package that includes unlimited access to the Web for checking email, sports scores, weather updates and a wide range of other applications.
There’s also a “premium” package that provides the fastest available connection speed allowing guests to access video calling sites like Skype.
The mobile app and enhanced Internet packages will roll out to additional ships following successful completion of the initial pilot programs. Additional features and functionality are also in development and will be phased in over time.
“In creating both the Internet plans and the app, we spent a lot of time listening to our guests to understand their needs and develop these products accordingly,” said Gabriela Gonzalez, Carnival’s vice president of guest technology and photo. “While we trusted the plans and the app would be well received, we are stunned by how quickly and widely they have been embraced during the pilot period. We’re excited to bring these innovations to more ships over the coming months while we continue to work to make them even better,” she added.
